Fool Me Once, Shame On You; Fool Me Twice, Shame On Me: Definition, Meaning and Origin

Last Updated on
June 8, 2023

The idiom "fool me once, shame on you; fool me twice, shame on me" is a proverbial expression that means a person should learn from their mistakes and not allow others to take advantage of their trust or naivety repeatedly.

In short:

The idiom implies that one should learn from their experiences and not let others deceive them more than once.

What Does "Fool Me Once, Shame On You; Fool Me Twice, Shame On Me" Mean?

In the literal sense, the idiom means that the first time someone deceives you, the fault lies with them. However, if they fool you a second time, the blame lies with you for not learning from the first incident. 

Let's delve into its core meanings:

  • It highlights that each person is responsible for being wary and vigilant.
  • It is often used to acknowledge a lesson learned after a trust-breaking incident.
  • This idiom urges caution and avoidance of complacency when dealing with tricky individuals.

Where Does "Fool Me Once, Shame On You; Fool Me Twice, Shame On Me" Come From?

The proverb "Fool me once, shame on you; fool me twice, shame on me" is often attributed to President George W. Bush, who famously misquoted it during a 2002 press conference. However, the phrase actually dates back to the 17th century. It was first recorded in the book "The Court and Character of King James" by Anthony Weldon, who wrote:

"He that deceives me once, it's his fault; but if twice, it's my fault."

Historical Example

"Or, in the words of a homespun proverb: 'Fool me once, shame on you. Fool me twice, shame on me.'"

- Making Friends (and Making Them Count), Emory A. Griffin, 1987

10 Examples of "Fool Me Once, Shame On You; Fool Me Twice, Shame On Me" in Sentences

Here are some examples of using the idiom in sentences:

  • After the betrayal, she vowed never to be fooled again, stating, "Fool me once, shame on you; fool me twice, shame on me."
  • When my friend tried to prank me for the second time, I told him, "Fool me once, shame on you; fool me twice, shame on me."
  • He had been lied to twice by his business partner and muttered the old saying, "Fool me once, shame on you; fool me twice, shame on me."
  • He exercised his prerogative to walk away after remembering the phrase, "Fool me once, shame on you; fool me twice, shame on me."
  • She decided to learn from her experiences, remembering the phrase, "Fool me once, shame on you; fool me twice, shame on me."
  • I've always believed in the phrase, "Fool me once, shame on you; fool me twice, shame on me," and it has shaped my experience in life.
  • Fool me once, shame on you; fool me twice, shame on me, she said, ending the toxic relationship.
  • I decided to let it be when I considered the phrase, "Fool me once, shame on you; fool me twice, shame on me."
  • Learning from her past mistakes, she reminded herself, "Fool me once, shame on you; fool me twice, shame on me."
  • I'm beat and won't fall for the same trick twice. As the saying goes, "Fool me once, shame on you; fool me twice, shame on me."

Examples of "Fool Me Once, Shame On You; Fool Me Twice, Shame On Me" in Pop Culture

The phrase "fool me once, shame on you; fool me twice, shame on me" is often used in literature, film, and music, emphasizing learning from personal experiences.

Let's look at some examples:

  • "Fool Me Once" is a song by Jess Godwin from her album "Klutz," released in 2011. The song's lyrics depict a narrative of emotional struggle, revolving around themes of disappointment and the pain of being deceived in a relationship.
  • "Fool Me Twice" by Paul Levine is a legal thriller that starts as a routine fraud trial in Miami, but the plot quickly escalates when a witness is murdered and Jake Lassiter, the protagonist, becomes the prime suspect.
  • "Fool Me Once" is an upcoming British eight-part television series made for Netflix by Quay Street Productions. The show is adapted from the 2016 Harlan Coben novel of the same name by Danny Brocklehurst.

Other/Different Ways to Say "Fool Me Once, Shame On You; Fool Me Twice, Shame On Me"

Some alternative phrases to the idiom include:

  • Don't fall for the same trick twice
  • Learn from your mistakes
  • Don't let them trick you again
  • Beware of repeated deception
  • Don't be a repeat victim
  • Once bitten, twice shy
  • Burn me once, shame on you; burn me twice, shame on me
  • There's no fool like an old fool

You can use these alternatives interchangeably depending on the context and the level of deceit involved.

10 Frequently Asked Questions About "Fool Me Once, Shame On You; Fool Me Twice, Shame On Me":

  • What does "fool me once, shame on you; fool me twice, shame on me" mean?

The phrase is a traditional proverb that means one should learn from their experiences and not allow themselves to be deceived repeatedly.

  • How can I use "fool me once, shame on you; fool me twice, shame on me" in a sentence?

You can use the phrase when referring to a lesson learned after being deceived or taken advantage of. For instance, "I learned the hard way that 'fool me once, shame on you; fool me twice, shame on me'."

  • Where does the idiom come from?

This is a traditional English proverb, and the exact origin is unknown, but it has been used in English-speaking societies for centuries.

  • Can you use it as an advice?

Yes, the phrase can be used to advise someone not to let others take advantage of them repeatedly.

  • Is the phrase used in formal contexts?

Yes, the phrase can be used in both formal and informal contexts.

  • Is the phrase used to express regret?

It can express regret, but it primarily emphasizes the importance of learning from one's mistakes.

  • Is the phrase "fool me once, shame on you; fool me twice, shame on me" a warning?

Yes, it can be seen as a warning not to repeat the same mistake or fall for the same deception twice.

  • Does the phrase indicate trust issues?

It can imply skepticism or caution in trusting others, especially if one has been deceived in the past.

  • Is the phrase used globally?

Yes, while it originated in English-speaking countries, the sentiment is universally understood and the phrase is used globally.

  • Can the phrase be used in a self-reflective manner?

Yes, individuals often use the phrase to express self-reflection and personal growth from past experiences.

Final Thoughts About "Fool Me Once, Shame On You; Fool Me Twice, Shame On Me"

The idiom "fool me once, shame on you; fool me twice, shame on me" is a timeless expression about learning from one's experiences and not allowing oneself to be deceived repeatedly.

Here's a quick recap:

  • It is a proverb of English origin that emphasizes the importance of learning from one's mistakes.
  • The phrase is flexible and can be used in various contexts, highlighting its universal applicability.
  • The proverb serves as a reminder to not let others take advantage of one's trust repeatedly.

The idiom teaches a valuable lesson: be wise enough to learn from your mistakes and not repeat them.

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