What Is In It for Me?: Definition, Meaning, and Origin

Last Updated on
October 3, 2023

"What is in it for me?" is an idiom that many of us have heard or used at some point in our lives. But what does it really mean? It revolves around personal benefits or interests. Basically, someone is trying to figure out the advantage or gain they might get from a certain situation or proposal.

In short:

“What is in it for me?” is about understanding one’s personal benefit in a given context.

What Does “What Is in It for Me?” Mean?

The phrase "what is in it for me?" is often used when someone wants to know the personal benefit they will receive from a certain situation, action, or proposal.

  • It's about personal interest or gain.
  • The idiom can be used in both positive and negative contexts. For instance, someone might ask this genuinely, or it might be used to point out someone's selfish intentions.
  • Variations include phrases like "What's the catch?" or "What do I get out of it?"

When people use this idiom, they often seek something that serves their interests or needs.

Where Does “What Is in It for Me?” Come From?

Although its precise roots are uncertain, it is believed to have been used commonly in English since the 20th century.

Historical Usage

"Ask not what your country can do for you – ask what you can do for your country."

– John F. Kennedy

This famous quote, though not the idiom itself, captures a similar sentiment but in a reverse manner.

10 Examples of "What Is in It for Me?" in Sentences

Here are some examples to help clarify how the idiom can be used:

  • He wanted me to join the project, but I asked, what is in it for me?
  • They promised better services, but residents wondered, what is in it for us?
  • She's been there for you; now, she's asking, what is in it for her?
  • If we accept this proposal, what is in it for our community?
  • Before agreeing, the investors wanted to know what was in it for them.
  • The team roped in a new player, but he was curious: what is in it for him?
  • They've offered to help, but it's my prerogative to ask, what is in it for them?
  • Before making any commitment, it's wise to ask, what is in it for me?
  • When the deal seemed too good to be true, she inquired, what is in it for me?
  • He’s not one to do things without a reason; he'll definitely wonder, what is in it for him?

Examples of “What Is in It for Me?” in Pop Culture

Pop culture has plenty of instances where this phrase has been used:

  • In the movie Wall Street, Gordon Gekko's principles of greed can be summed up with "what is in it for me?".
  • The TV show Shark Tank often has entrepreneurs and investors asking, implicitly or explicitly, "what's in it for me?" before making deals.
  • The song "what’s in it for?" by Avi Buffalo touches upon the same sentiment.
  • In the series Friends, Joey once said, "There's no unselfish good deed!" suggesting a perpetual "what is in it for me?" mindset.
  • The book "what is in it for me? Finding Ourselves in Biblical Narratives" by Stephen Fuchs is an example of literature.

Synonyms: Other/Different Ways to Say “What Is in It for Me?"

Here are some synonyms or related phrases:

  • What's the catch?
  • What do I stand to gain?
  • Why should I bother?
  • What’s the benefit for me?
  • Why is it in my interest?

10 Frequently Asked Questions About “What Is in It for Me?”:

  • What does the idiom "what is in it for me" mean?

The idiom refers to someone wanting to know the personal benefit or advantage they will gain from a certain situation, action, or proposal.

  • Where did the phrase come from?

Its exact origins are unclear, but it's been a common phrase in English since the 20th century.

  • How can this idiom be used in a sentence?

It can be used in various contexts like, "Before joining the project, he wanted to know, what is in it for him?"

  • Is the idiom always used in a selfish context?

No, it can be used in both genuine and critical contexts, depending on the situation.

  • Are there other idioms similar to this one?

Yes, phrases like "What's the catch?" or "What do I get out of it?" are similar.

  • How has the idiom been portrayed in pop culture?

It’s been featured in movies, songs, TV shows, and books, like Wall Street, Shark Tank, and "What’s In It For?" by Avi Buffalo.

  • What’s the main takeaway of the idiom?

It highlights an individual's need or desire to understand their personal benefits in any given situation.

  • Is it rude to ask, "what is in it for me"?

Context matters. In some situations, it might be considered practical or necessary, while in others, it might come off as selfish or rude.

  • What are some synonyms for the phrase?

Phrases like "What's the catch?", "Why should I bother?", and "What’s the benefit for me?" are synonymous.

  • How can one respond to someone asking, "What is in it for me"?

Responses can vary based on context. One can list benefits, provide reasons, or simply explain the advantages of the situation at hand.

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